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Additionally, Kering invested in bag rental platform Cocoon, and Burberry launched rental and resale via My Wardrobe HQ. Rent the Runway can also be promoting the choice to buy its items. Vestiaire Collective raised €178 million, sold a 5 per cent stake to Kering and established “Brand Approved” resale with Alexander McQueen; and Grailed raised $60 million from rival Goat Group and Gucci’s CEO, among others. Resale marketplaces and white-label platforms such as Reflaunt, Trove, Rebag, Ebay, Goat and The Archivist competed in a resale tech “arms race” to authenticate and automate. While it hasn’t focused on luxurious, Thredup became…